What is Mystery Shopping?
Mystery Shopping is the practice of using shoppers who have been specially briefed to anonymously evaluate customer service, operations, merchandising, product quality, and in special cases, employee integrity.
Mystery shopping is also known as:
- Mystery Consumers
- Mystery Buyers
- Secret Clients
- Shadow Shopping
- Secret Shopping
- Experience Evaluation
- Mystery Customers
- Spotters
- Anonymous Audits
- Virtual Customers
- Employee Evaluations
- Performance Audits
- Telephone Checks
- Fulfillment assessment
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